With over 20 years experience in technology marketing, Maureen is a Senior Consultant specializing in product marketing making products and services easier to sell and easier to buy. Maureen has experience in the software and managed services industries, working at Interactive Data Corporation, Wang Labs, Softbridge, Genuity, and NaviSite.
A graduate of the Sloan School of Management at MIT, Maureen has varied experience in developing results-driven marketing plans, product requirements, working closely with all key constituencies (customers, product management, sales, marketing, support), messaging analysis/development, collateral/sales tools, product launches, and win-loss analysis of sales efforts.
Maureen believes that marketing’s job is to ensure products meet true market requirements; sales people are equipped to sell; and customers clearly understand what they’re buying (and why). Her marketing plans are created to align with overall strategy, budget parameters, and sales force expectations and consider press and analyst relations, advertising, lead generation, events, sales tools, training, collateral, interactive, and market research.
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