Communigration. Interactive Marketing. Technology Marketing. Six Sigma for Marketing and Sales and Marketing Process engineering and measurement for repeatable success.
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Communigration. Interactive Marketing. Technology Marketing. Six Sigma for Marketing and Sales and Marketing Process engineering and measurement for repeatable success.
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Communigration. Interactive Marketing. Technology Marketing. Six Sigma for Marketing and Sales and Marketing Process engineering and measurement for repeatable success.

John Whiteside

John is a Senior Consultant with expertise in marketing strategy, product marketing, and marketing communications, including building processes for database marketing and effective sales/marketing interaction. He has experience in the software, managed services, and the collaboration/messaging industries.

With an MBA in marketing from Northeastern University and a BS in communications from Rensselaer Polytechnic Institute, John has held several positions in product marketing and marketing communications with managed services providers NaviSite and Interliant, global telecommunications provider Cable & Wireless, and software developers InteliData and EIS. Johnís experience ranges from high level market analysis and planning to managing tactical programs and sales support.

John has particular experience with the integration of diverse businesses in merger/acquisition situations or product line integration, having guided these efforts at Interliant, NaviSite, and Cable & Wireless. Johnís marketing abilities span the range from high-level planning to final execution for successful, profitable market entry.


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